Justin X. Hale
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Professional summary
Product Designer specializing in enterprise SaaS and developer-portal platforms: package catalogs, AI/ML operational surfaces, and multi-step workflows across multi-tenant, RBAC-governed systems. I ship production UI, build design infrastructure for coded prototypes, and reduce structural friction early in a product lifecycle.
Technologies & platforms
Enterprise SaaS • Multi-tenant Architecture • RBAC • Authentication Flows • OAuth • API Design • Developer Portals • AI/ML Platforms • RAG Workflows • React • TypeScript • PatternFly • Design Systems • CLI/SDK Tooling • OpenShift • Kubernetes • Container Registries • Distributed Systems • GitHub • Figma • Miro • Jira
Professional experience
Red Hat, Inc.
September 2021 – Present
Senior Product Designer
- Owned UX across developer portals, AI/ML operational surfaces, package catalogs, and multi-step platform workflows; partnered with engineering to ship production UI used by platform engineers and data teams.
- Unified Trusted Libraries and AI Components into one faceted catalog; shipped React/TypeScript on PatternFly 6 in one week from audit to production, with 7+ metadata dimensions (SLSA, license, Python version, release stage, hardware variant).
- Originated design-comments for in-context feedback on coded prototypes (pins, GitHub Issues backend, AI summarize); PatternFly team now maintains; integrated into OpenShift AI prototype.
- Designed scoped OpenShift AI models and deploy wizard flows on a team UX prototype (MaaS vs AI asset endpoint availability, constraint explanations); aligned roadmap decisions with deployment models, RBAC, and multi-tenant governance.
- Led vLLM CLI help redesign for 200+ configuration options; drove RFC process and merged upstream with maintainers.
- Restructured ROSA-style CLI flows from 30+ sequential prompts to ~12 core paths; contributed org-wide CLI UX guidelines adopted within PatternFly.
Interaction Designer
- Reimagined SDK and CLI onboarding flows for InstructLab, improving discoverability across API-driven model training workflows and developer configuration environments.
- Defined ROSA CLI standardization across cloud-managed OpenShift services, improving consistency across multi-environment configuration surfaces.
- Championed accessibility and documentation improvements in developer tooling, reducing onboarding friction and support dependency.
- Contributed reusable system-level components and documentation to PatternFly to improve scalability and cross-product cohesion.
Associate User Experience Designer
- Led redesign of Quay.io, an enterprise SaaS container registry and security platform, refining repository management, vulnerability reporting dashboards, API-integrated workflows, and role-based authentication flows across multi-organization teams.
- Reduced design debt and improved scalability through structured PatternFly adoption, aligning complex DevOps workflows across product surfaces.
Integral Care, Digital Media Specialist
September 2019 – August 2021
- Implemented design thinking methods, optimizing company email layouts based on user testing and market research, resulting in a notable increase in click-through rates.
- Developed and managed a state-wide marketing campaign vision for various digital experiences, ensuring an impactful and user-centric approach.
Community Advancement Network, Communications Specialist
November 2017 – September 2019
- Ensured physical and digital deliverables followed user-centered and accessibility practices.
- Conducted ongoing performance tracking and success metrics for email marketing and social media management.
- Created and implemented social media campaigns, which resulted in a 13% increase in traffic and over 16,000 new visitors over two years.
Independent projects
RefLog, Mobile performance logging app for rugby referees
Available on Android and iOS
- Designed and launched a cross-platform app with multi-role workflows (Referee / Coach modes), scalable data visualizations, and analytics dashboards.
- Conducted usability testing in high-pressure field environments to optimize task efficiency and cognitive load.
- Implemented OAuth-based authentication flows (Google/GitHub) and role-based user access patterns for multi-role application environments.
RefereeIQ, AI-powered learning app for rugby officials
- Designed and implemented RAG-based AI workflows using semantic retrieval and contextual prompting.
- Defined ingestion, embedding, and knowledge retrieval strategies to support dynamic question interpretation.
- Built and iterated adaptive onboarding and feedback systems to improve user comprehension and engagement.
Published product suite, Personal apps (Tō3, RefLog, RefereeIQ, ReflectED, Sevens Manager)
- Design, build, publish, and iterate on multiple App Store, Play Store, and PWA products with field-tested users, using AI-assisted development outside work.
Legacy Ecowear, Founder & Product Designer
- Designed and managed the UX and UI of an e-commerce storefront, handling end-to-end product configuration, checkout, and customer experience.
- Defined a cohesive brand system and visual language for apparel catalogs, digital packaging, and custom team orders.
- Implemented user-centric optimizations to reduce ordering friction and improve product visibility across desktop and mobile.
Education
- Associate of Applied Science, Austin Community College, User Experience Design
- Bachelor of Science, Texas A&M University, Sports Management; minors in Business and Communication